亲爱的朋友们：

      大家好！

      今天我们迎来了SCHNEIDER品牌发展历程中的一个重要时刻，非常荣幸能第一时间与大家分享这一喜讯。

      品牌自1934年在法国诞生以来，已走过了辉煌的90年历程。我们始终以设计美学为傲，秉持严谨的产品制造态度，积极履行品牌社会责任，不断优化服务，致力于为消费者带来满意的产品体验。SCHNEIDER CONSUMER IP公司，作为SCHNEIDER品牌的商标持有人，已在国际及中国成功注册了涵盖大家电、小家电、厨房电器、个护电器、3C数码影音、工具产品等多个领域的商品商标范围，展示了品牌多元化发展实力。

      2018年，SCHNEIDER品牌正式踏入中国市场，凭借其卓越的产品品质和服务赢得了广大客户与消费者的信赖与支持。SCHNEIDER作为法国原生品牌的国际影响力，长期以来使用的“SCHNEIDER”作为国际通用品牌标识拥有广泛认知度，也是欧洲知名电器品牌的代表。随着市场业务的不断深化和市场的日益成熟，为更好服务于中国区合作伙伴和中国区消费者，SCHNEIDER CONSUMER IP公司决定正式启用中文商标“司奈德”品牌，与原有的“SCHNEIDER”国际品牌形成双品牌战略。

      “SCHNEIDER”与“司奈德”双品牌战略的发布，是品牌践行社会责任、深化中国市场服务的重要举措。“司奈德”不仅与“SCHNEIDER”品牌的音韵相似，同时双品牌战略更加丰富了品牌战略文化内涵。作为国际品牌，我们启用中文商标“司奈德”双品牌的战略，是融入中国元素，表达对中国传统文化的热爱与尊重，也彰显了我们深入服务中国市场的决心与信心。“司”字寓意管理与承担，体现了品牌的责任感；“奈”字既保留了品牌的国际特色，发音柔和与消费者易于亲近；“德”字则是中国文化的精髓所在，强调了品牌经营中的德行与信念，是我们坚持做好产品、做好服务的基石。

      双品牌战略的启航，标志着“SCHNEIDER”与“司奈德”品牌将携手共进，以更加开放、包容的姿态拥抱全球市场。我们将继续为全球及中国消费者带来更加优质、多元的产品与服务体验。同时，我们也将积极履行品牌社会责任，为行业发展贡献力量，续写品牌辉煌的新篇章。

      祝福SCHNEIDER与司奈德！感谢大家对SCHNEIDER品牌的关注与支持，让我们共创更加美好的未来！

Dear friends,

Hello, everyone! 

Today, we usher in an important moment in the development of the SCHNEIDER brand, and it is a great honor to be the first to share this happy news with you.

Since its birth in France in 1934, the SCHNEIDER brand has gone through a glorious 90-year history. We always take pride in the design aesthetics, uphold the rigorous product manufacturing attitude, actively fulfill the brand social responsibility, constantly optimize the service, and strive to bring satisfactory product experience to our consumers. SCHNEIDER CONSUMER IP, as the trademark holder of the SCHNEIDER brand, has successfully registered a range of product trademarks covering appliances, small household appliances, kitchen appliances, personal care appliances, 3C digital video and audio, tool products and other fields in the international and China, demonstrating the brand's diversified development strength.

In 2018, SCHNEIDER brand officially entered the Chinese market, and won the trust and support of customers and consumers with its excellent product quality and service. The international influence of SCHNEIDER as a French original brand, the long-term use of "SCHNEIDER" as an international general brand identity has been widely recognized, but also a representative of well-known European electrical brands. With the deepening of the market business and the increasing maturity of the market, in order to better serve the Business partners and consumers in China, SCHNEIDER CONSUMER IP has decided to officially launch the Chinese trademark “司奈德” brand and form a dual-brand strategy with the original "SCHNEIDER" international brand.

The release of the dual brand strategy of "SCHNEIDER" and  “司奈德” is an important measure for the brand to practice its social responsibility and deepen its good service in the Chinese market.The Chinese trademark  “司奈德” is not only similar pronunciation to the "SCHNEIDER" brand, but also the dual brand strategy enriches the cultural connotation of the brand strategy. As an international brand, our strategy of using the Chinese trademark“司奈德” double brand is to integrate Chinese elements, to express our love and deeply respect for Chinese traditional culture, and we also highlight our determination and confidence in serving the Chinese market. The word “司”implies management and commitment, reflecting the brand's sense of responsibility; The word “奈” not only retains the international characteristics of the brand, but also has a soft pronunciation and is easy to get close to consumers; The word “德” is the essence of Chinese culture, emphasizing the virtues and beliefs in brand management, and is the cornerstone of our insistence on doing a good job of products and services.

The start of the dual-brand strategy is marking that the "SCHNEIDER" and “司奈德” brands will work together to embrace the global market with a more open and inclusive attitude. We will continue to bring more high-quality and diversified product and service experiences to global and Chinese consumers. At the same time, we will actively fulfill the social responsibility of the brand, contribute to the development of the industry, and continue to write a brilliant new chapter of the brand.

Best wishes to SCHNEIDER and “司奈德”! Thank you for your attention and support to SCHNEIDER brand, let us create a better future!